Η Licensing International ανακοινώνει τους φιναλίστ των Βραβείων Αριστείας 2024 

Η Licensing International με υπερηφάνεια ανακοινώνει την πλήρη λίστα των φιναλίστ για τα διάσημα βραβεία Excellence για το 2024, αφιερωμένα στην αναγνώριση των εξαιρετικών επιτευγμάτων και της καινοτομίας στον παγκόσμιο κλάδο αδειοδότησης επωνυμίας.

Τα Βραβεία Αριστείας 2024 περιλαμβάνουν 197 φιναλίστ σε 32 κατηγορίες. Περισσότερες από 800 υποβολές εξετάστηκαν από μια επιτροπή που περιλαμβάνει 200 ​​κριτές από 20 χώρες.

«Οι φιναλίστ για τα Διεθνή Βραβεία Αριστείας του 2024 αντιπροσωπεύουν την εξαιρετικά καινοτόμο φύση του κλάδου στο σύνολό του», δήλωσε η Maura Regan, Πρόεδρος της Licensing International . «Από καθιερωμένες μάρκες με πλούσια ιστορία έως αναδυόμενες ιδιοκτησίες που ανοίγουν νέους δρόμους, επικροτούμε την αφοσίωση των φιναλίστ στην αφήγηση, τη δημιουργία επωνυμίας και την αφοσίωση και ανυπομονούμε να τιμήσουμε τα επιτεύγματά τους».

Οι νικητές θα ανακοινωθούν κατά τη διάρκεια των Licensing International Excellence Awards 2024 ενόψει της Licensing Expo. Η τελετή θα πραγματοποιηθεί τη Δευτέρα 20 Μαΐου στις 5:30 μ.μ. PDT στο HyperX Arena Las Vegas στο Luxor. Το Licensing Expo θα πραγματοποιηθεί από τις 21 έως τις 23 Μαΐου στο Συνεδριακό Κέντρο Mandalay Bay.

 Η πλήρης λίστα με τους υποψηφίους για τα Excellence Awards 2024 περιλαμβάνει:

Best Advertising Campaign Featuring a Licensed Brand

• Coca-Cola’s Global “Masterpiece” Campaign – The Coca-Cola Company
• CoComelon Toys at Smyths superstores – Smyths Toys Superstores
• Comcast/Xfinity Gig Internet -“Red Flags” – Comcast/Xfinity
• Discover Imagination – tonies
• Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
• It’s OK I’m with The AA – The AA (Born Licensing)

Best Brand: Animated

• Bluey – Ludo Studio & BBC Studios
• Gabby’s Dollhouse – Universal Products & Experiences
• Naruto – Shueisha, TV Tokyo, Studio Pierrot
• Peanuts – Peanuts Worldwide LLC
• Peppa Pig – Hasbro
• South Park – Paramount Global

Best Brand: Art, Design, or Museum

• Frank Lloyd Wright Foundation (Jewel Branding & Licensing)
• Keith Haring (Artestar)
• Natural History Museum, London
• New York Botanical Garden (Jewel Branding & Licensing)
• The Metropolitan Museum of Art (Beanstalk)
• V&A

Best Brand: Corporate

• Scholl’s – Scholl’s Wellness Company (Brandgenuity)
• Girl Scouts of the USA (Earthbound)
• Hershey’s – The Hershey Company
• Kodak – Eastman Kodak Company
• Scotts, Miracle-Gro – The Scotts Company (Seltzer Licensing Group)
• United States Postal Service (Global Icons))

Best Brand: Food, Beverage, Restaurant

• Cinnabon (Global Channels)
• Coca-Cola – The Coca-Cola Company
• Entenmann’s – Bimbo Bakeries USA (Brand Central)
• M&M’S – Mars Wrigley (Brand Central)
• PEEPS – Just Born Quality Confections (Brand Activation Consulting)
• Stranger Things Scoops Ahoy – Netflix

Best Brand: Interactive or Digital Brand

• Bored of Directors – NFIP Holdings (Brand Central)
• Chefclub
• emoji – The Iconic Brand – εταιρεία emoji GmbH (Retail Monster)
• Five Nights At Freddy’s – Scott Games (Striker Entertainment)
• Minecraft – Microsoft (CAA Brand Management & Merchantwise)
• Sonic the Hedgehog – SEGA

 Best Brand: Live Action

• Disney The Little Mermaid – The Walt Disney Company
• Monster Jam! – Feld Entertainment
• Ted Lasso – Warner Bros. Discovery
• Teletubbies – WildBrain
• Yellowstone – Paramount Global

Best Brand: Music Artist, Celebrity, or Fashion

• Drew & Jonathan – Scott Brothers Global
• Gloria Vanderbilt – One Jeanswear Group (The Brand Liaison)
• Grateful Dead – Warner Music Experience
• Laura Ashley – Gordon Brothers
• Martha Stewart – Marquee Brands

Best Brand: Publishing, Stationery, or Social Expression

• Afro Unicorn – April Showers (Retail Monster)
• Black Paper Party (Brand Central)
• Crayola
• Seuss – Dr. Seuss Enterprises
• Moomin – Moomin Characters Oy Ltd (Rights & Brands)
• Strawberry Shortcake – WildBrain
• World of Eric Carle/Very Hungry Caterpillar – Penguin Random House (The Joester
• Loria Group)

Best Brand: Sports, eSports, or Collegiate

• 24 ώρες LE MANS – Automobile Club de l’Ouest (IMG)
• Formula 1
• NASCAR
• NFLPA
• US Polo Assn. – USPA Global
• Πανεπιστήμιο Yale (ASPIRE by WildBrain CPLG)

Best Brand: Toy

• Barbie – Mattel
• NERF – Hasbro
• Squishmallows – Jazwares
• Transformers – Hasbro

Best Collaboration: Hardlines or Packaged Goods

• Caran d’Ache x Keith Haring – (Artetar/CAA Brand Management)
• Krispy Kreme x Elf
• LEGO x PAC-MAN
• Montblanc x Μουσείο Βαν Γκογκ (TBR The Brand Residence GmbH)
• Pringles x The Caviar Co. (Beanstalk)
• Rubik’s Cube x Stranger Things
• Ted Lasso x Jeni’s Ice Cream

Best Collaboration: Softlines

• Frank Lloyd Wright x New Balance x Kith (Jewel Branding & Licensing)
• Kenneth Cole x Sesame Street
• Marvel x Christian Louboutin
• Squishmallows x H&M
• Swatch x Jean-Michel Basquiat (Artetar)
• The Met x Todd Snyder (Beanstalk)
• Tommy Jeans x Keith Haring (Artetar)

Best Experiential or Location-Based Initiative

• Hasbro Gaming at Changi Airport – Q’s Advertising Pte Ltd (Pacific Licensing Studio Pte Ltd)
• KISS New York City Takeover – Pop Up Mob; Modern English; Tactical Manoeuvre; Alex Coletti Productions (Bravado)
• Paris by Emily – Dharma
• Pokémon x Van Gogh Museum
• Shrek x Airbnb
• Snoopy x Mega Adventure – First Asia Realty Development Company (WildBrain CPLG)
• Squid Game: The Trials – Superfly
• The Friends Experience: The One in Melbourne (Original X Productions)

Best Licensed Promotion

• 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)
• Lviv Croissants x MAVKA – Lviv Croissants (Nerd Agency)
• Paddington στο Langham Hotels – Langham Hospitality Group (CAA Brand Management) )
• Peanuts x Kellogg’s – Kellogg’s
• Squishmallows x McDonald’s Happy Meal Program – Jazwares, McDonald’s

Best Product: Apparel, Footwear, or Accessories for Corporate Brands

• Eastpak – Μουσείο Βαν Γκογκ
• FILA Golf – McLAREN (CAA Brand Management)
• Loungefly – McDonald’s (The Joester Loria Group)
• Modern Works – Kodak
• Nowhere Co., Ltd. – Coca-Cola
• Over The Pitch – Coca-Cola (CAA Brand Management)
• PacSun – The Met (Beanstalk)
• Uniqlo – MoMA, PAC-MAN, Katamari Damacy, SimCity 2000, Space Invaders, Tetris

Best Product: Apparel, Footwear, or Accessories for Entertainment Brands

• Adidas – The Simpsons
• AKILA – The Beatles (Bravado)
• Anya Hindmarch – Mr. Potato Head
• Crocs – Shrek
• Eton Shirts – The Beatles (Rights & Brands)
• GUCCI – Gremlins
• Pandora A/S – Game of Thrones ( Nordic Licensing Company A/S)

Best Product: Appliances, Housewares, or Electronics for Corporate Brands

• Aristocrat Gaming – NFLPA
• ByTech – Bugatti (IMG)
• Car Off Shore Srl – FIAT 500 (IMG)
• Cloth & Company – Bendolph, Bennett, Pettway & Wilson (Artists Rights Society)
• Custom Accessories – Dr. Scholl’s (Brandgenuity)
• Muli – Μουσείο Καλών Τεχνών, Βοστώνη (Alfilo Brands)
• Samsung – The Met, The V&A και Μουσείο Βαν Γκογκ

Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands

• Dalstrong – Batman
• Davolink – Minions
• Dragon Glassware – Barbie (Ann McNeill)
• Stern Pinball, Inc. – JAWS
• Thai Honda Co.,Ltd. – Minions (Pacific Licensing Studio Pte Ltd)
• Xiaomi Communications Co., Ltd. – Χάρι Πότερ
• Zara – Peanuts (WildBrain CPLG)

Best Product: Food or Beverage for Corporate Brands

• B&G Foods – Buffalo Trace, Fireball, Southern Comfort (Brandgenuity)
• Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
• Frankford Candy LLC – Kraft Mac & Cheese, Oscar Mayer, Lunchables, Claussen, Bagel Bites (Brand Central)
• GS Retail – Netflix
• Namyang – Mentos (Infiniss)

Best Product: Food or Beverage for Entertainment Brands

• Athletic Brewing – The Witcher
• Brach’s – Friends
• Brewdog – Elf
• FoodStory Brands – Yellowstone
• Treasury Wine Estates – Universal Monsters
• Witor’s – Bridgerton
• Witor’s – Harry Potter

Best Product: Health & Beauty

• Hismile – Wonka
• Kmed – Σεξουαλική Αγωγή
• Mad Beauty – Disney100
• Premier Brands of America, Inc. – Arm and Hammer
• Viking Brand – Route 66 (Ispartner)

Best Product: Home Decor

• Crown Baccara – Bridgerton (CAA Brand Management)
• Eichholtz – The Met (Beanstalk)
• Bloom’s – Crayola Flowers
• Paladone Products – Barbie
• Select Blinds USA – V&A
• ZeWood – The Hobbit: An Unexpected Journey

Best Product: Interactive or Digital Product

• Actionary: The Conqueror – Scooby Doo
• Apple – Peanuts
• Borderleap – Μουσείο Βαν Γκογκ (Licensing Link, UK)
• Faurecia Aptoide, Mercedes-Benz – Angry Birds (IMG)
• Tafi/Coinbase – Coca-Cola

Best Product: Publishing, Social Expression, or Back-to-School

• Compactor – Mentos (Destra)
• Insight Editions – The Beatles (Bravado)
• Moleskine – Μουσείο Βαν Γκογκ (Art Studio 3, Ιταλία)
• MONTEGRAPPA – Warner Bros Discovery
• Random House – Bridgerton
• Scholastic – Χάρι Πότερ

Best Product: Toys, Games, Novelties, or Role Play (ages 0-8)

• Clementoni SpA – Disney Baby, Disney Classics
• Fashion Angels – Me and The Bees (The Brand Liaison)
• com – Disney Pixar
• Melissa & Doug – National Park Foundation
• WowWee – Monopoly

Best Product: Toys, Games, Novelties, or Role Play (ages 8+)

• Big Potato Games – US Postal Inspection Service (Global Icons)
• Hasbro – Barbie
• Hot Toys – John Wick (IMG)
• Märklin – Van Gogh Museum (TBR The Brand Residence GmbH)
• Ruz – Peanuts
• The LEGO Group – Disney

Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands

• AEROPOSTALE – Coca-Cola
• Allkinds – Chupa Chups (Asembl Brands)
• Kohl’s – Crayola (Retail Monster)
• Peter Alexander – Moulin Rouge (Asembl Brands)
• Primark – Dr. Seuss Enterprises
• Ripley – Bored of Directors (Brand Central & The Business Hub)

Best Retailer: Entertainment Brands

• Bloomingdale’s – Wonka
• Hamleys – Wizarding World
• Miniso Development Hong Kong Ltd./ Miniso (Guangzhou) Co., Ltd. – Peanuts (WildBrain CPLG)
• Miniso Group Holding Limited – Sanrio Characters (Alifish)
• Rinascente: Pomoémon tritone –
• Μουσείο Φυσικής Ιστορίας, Λονδίνο – Jurassic Park 30th Anniversary
• Walmart – Kids Apparel Spinners
• Williams Sonoma – Bridgerton

Best Sustainability Initiative

• Delipap – Moomin (Rights & Brands)
• GroundTruth – Ed Stafford (Brandgenuity)
• Minions x εμφιαλωμένο νερό
• Narwhal Ocean Research Center – ERDOS (Alfilo Brands)
• Recycle to Read x Tesco
• The Landmark Project – National Wildlife Federation (Jewel Branding & Αδειοδότηση)

Members’ Choice Award

• Barbie x Zara
• Bissell – Eggo
• Lick x Heinz
• LiQ – Malibu (ASPIRE by WildBrain CPLG)
• oVertone x Franzia
• Peaky Blinders Live Performances – Immersive Everywhere, Rambert Ballet Company
• Seda & Princess Tiana – Seda
• Project • The I από την Anya Hindmarch

Most Impactful Service Provider

• Αξιόπιστες λύσεις
• Fabacus
• MyMediabox
• Octane5
• Pottick Law